🇦🇺 Built for Australian tradies · Sydney, Melbourne, Brisbane
CarpenterPlumberElectricianBuilderReal EstatePersonal TrainerPhysioAccountant

See what's poppin in your trade this week.

You scroll Instagram to switch off, not to research.We do the research so you know exactly what to post.

Free competitor analysis · Ready in minutes · No credit card

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2250+
Videos scored
10
Trade categories
6hr
Update frequency
3
AU cities

Platforms we monitor

Instagram
YouTube
TikTok

The problem

You work 50-hour weeks.
Who has time to study social media?

✕ You post and get nothing
You're posting formats that stopped working 6 months ago
✕ You copy competitors
By the time you see what they did, the trend is already fading
✕ You hire someone
They don't know your trade — they post generic content

How it works

Three steps. Zero homework.

🔧
01

Tell us your trade

Select your trade and city. We use this to filter only what's relevant — no generic content advice.

📡
02

We scan every 6 hours

Instagram and YouTube. Every reel and video getting saves in your niche gets scored with our Poppin Score algorithm.

✍️
03

Script lands Monday 7am

Hook, body, CTA — ready to film. Based on the #1 trending format in your trade that week.

What you get

Your weekly intelligence brief

Top videos ranked by Poppin Score — weighted by saves, comment intent, and share velocity. Not just raw views.

#1
Week 1 — post now
Instagram · Plumber

Why your hot water system costs $400 extra per year

284K views · 14.2K saves
Poppin Score
91
#2
Week 1 — post now
Instagram · Electrician

Switchboard upgrade timelapse — 4 hours in 40 seconds

167K views · 9.8K saves
Poppin Score
84
#3
Week 2
YouTube · Builder

The real cost of a knockdown rebuild in Sydney 2025

98K views · 6.1K saves
Poppin Score
76
Trends #4–10 and competitor intel — Pro only
Start free →

Comment Intelligence

We read the comments.
You get the signal.

For every top-scoring video, we analyse the top 50 comments with Claude AI. Demand signals, social proof, and content gaps — extracted automatically, delivered every week.

↑What your audience wants more of
★What's building trust in your niche
→Content gaps no one in your area is filling

From: "Hot water system costing you $400/yr" · 284K views

↑

Demand signal

Multiple viewers asking about pricing for bathroom renos under $10K

★

Social proof

"Best plumber in Sydney" mentioned 4 times — strong geographic trust signal

→

Content gap

Many asking about hot water brands — no competitor is answering this on video

Your script this week · Sydney Plumber
HOOK3 seconds

"Your hot water system is secretly wasting $400 a year — and it takes 10 minutes to fix."

BODY15–25 seconds

Show the thermostat on a standard unit (usually 70°C), explain most homes only need 60°C, demonstrate the adjustment. Show the energy saving calculation on screen.

CTA5 seconds

"Sydney plumber, 15 years. Free hot water audit — link in bio. I come to you."

Weekly Script

Pick up the phone.
The script is ready.

Every Monday at 7am AEST, your script lands — ready to film. Hook, body, CTA. Based on the #1 trending format in your trade that week, adapted to your city and business.

  • ✓Based on the top-performing format that week
  • ✓Adapted to your trade, city, and niche
  • ✓Hook tested against real comment engagement data
  • ✓Generate unlimited variations with one click

Pricing

Start free. Upgrade when you're ready.

No credit card to sign up. Cancel anytime.

Free

$0

Forever free

YouTube
  • ✓Top 3 trending videos each week
  • ✓1 competitor to track
  • ✓Weekly AI script (1/week)
  • ✓Comment intelligence
Get started free
Most Popular

Pro

$39/mo

Billed monthly · Cancel anytime

YouTubeInstagram
  • ✓Top 10 trends — YouTube + Instagram
  • ✓10 competitors tracked
  • ✓Daily comment intelligence
  • ✓Unlimited script variations
  • ✓Idea bank — save trends forever
  • ✓Priority Monday 7am delivery
Start Pro — $39/mo →

Agency

$99/mo

Coming soon

YouTubeInstagramTikTok
  • ✓Everything in Pro
  • ✓5 client seats
  • ✓TikTok trends included
  • ✓Unlimited competitor tracking
  • ✓White-label PDF reports
  • ✓Dedicated support

FAQ

Common questions

How is this different from just searching TikTok myself?+
Searching TikTok shows you what's popular everywhere — not what's working in your trade and your city. We filter by trade, weight by saves (not just views), and track week-over-week trend age so you know if you're early or late.
Do I need to be on social media already?+
No. Most of our users are either starting from zero or posting inconsistently. The free report shows you exactly what's working — you just need to film it.
How does the script work?+
Every Monday, Claude (Anthropic's AI) reads the top trending video in your trade and writes a Hook, Body, and CTA adapted for your trade and city. It takes the format that's working and makes it yours.
What trades are covered?+
Carpenter, plumber, electrician, builder, real estate, fitness / PT, physio, accountant, restaurant/cafe, and more. If your trade isn't listed, select Other — we cover it.
When does the data update?+
YouTube and Instagram, every 6 hours. The weekly trend index locks Sunday night so your Monday report reflects the week's best performers — not a 3am snapshot. TikTok is on the roadmap.

Free to start

Know what to post
before you film it.

Free report: top 3 trends, 1 competitor, and 1 ready-to-record script. Trades across Sydney, Melbourne, and Brisbane.

Get my free report

Free · No credit card · 60-second setup